Blog

Articles on web development, technical SEO, e-commerce, web apps and artificial intelligence.

RSS 34 articles pubblicati
LinkedIn personal branding — an optimised professional profile with engagement metrics
Brand
Personal Branding on LinkedIn: A Strategic Guide for Professionals

LinkedIn in 2026 is no longer just an online CV. It's the platform where professional reputations are built, business op…

May 28, 2026 14 min read
Optimised e-commerce product page — layout with images, copy and CTA
E-commerce
E-commerce Product Pages: How to Optimise Them for SEO and Conversions

The product page is the most important page of an e-commerce store. It's where users decide whether to buy or not. Yet m…

May 21, 2026 14 min read
SEO link building strategies — a network of backlinks pointing to a central domain
▲ Pillar
SEO
Link Building: Effective Strategies to Increase Domain Authority

Backlinks are still one of Google's three most important ranking factors in 2026. But link building has changed radicall…

May 14, 2026 14 min read
High-converting landing page structure — a wireframe with CTA and copy elements
▲ Pillar
Websites
Landing Pages that Convert: A Complete Guide to Structure and Copy

A landing page converting at 2% and one converting at 12% can have the same traffic, the same ad budget and the same pro…

May 7, 2026 14 min read
ChatGPT for content marketing — an AI interface with a content production workflow
AI
ChatGPT for Content Marketing: A Practical Guide

ChatGPT has changed content marketing forever. It isn't about letting AI write everything and hitting publish, but about…

April 23, 2026 15 min read
Google Ads vs SEO — a visual comparison of paid and organic traffic
SEO
Google Ads vs SEO: Which to Choose for Your Business

Every day business owners and marketers face the same question: do I invest in Google Ads or in SEO? The right answer is…

April 16, 2026 14 min read
Email marketing strategy — a dashboard with open and conversion metrics
▲ Pillar
Consulting
Email Marketing: A Complete Strategy to Grow Your Business

Email marketing still has the highest ROI of any digital channel: every euro invested returns 36 on average. But sending…

April 9, 2026 14 min read
WordPress speed optimisation — a PageSpeed dashboard with a score of 95
▲ Pillar
Websites
WordPress Speed and Performance: The Complete Guide

A slow WordPress site loses visitors, Google rankings and conversions. In this technical guide you'll find everything yo…

April 2, 2026 14 min read
Fundamental UX design principles for creating interfaces that convert
Design
UX Design: the fundamental principles for interfaces that convert

The difference between a site that converts and one that doesn't is rarely the colour of the button. It's the structure …

March 26, 2026 12 min read
Prompt engineering guide: techniques for ChatGPT and Claude
AI
Prompt Engineering: how to write effective prompts for ChatGPT and Claude

70% of the quality of AI output depends on the quality of the input prompt. Yet most people use AI models like a search …

March 19, 2026 13 min read
WooCommerce vs Shopify comparison: which e-commerce platform to choose
E-commerce
WooCommerce or Shopify: which platform to choose

WooCommerce and Shopify are the two most widely used e-commerce platforms in the world — and every year thousands of e…

March 12, 2026 12 min read
Local SEO guide for small businesses and professionals
▲ Pillar
SEO
Local SEO: how to show up in "near me" searches

If you run a local business — a shop, a practice, a restaurant, a showroom — showing up in "near me" searches on Goo…

March 5, 2026 13 min read