Website design in Perugia

Six services. One obsession: making them really work.

No endless menu. I focus on six things — websites, e-commerce, web apps, brand identity, SEO and consulting — and do them all the way: from strategy to code, from design to post-launch support.

// In short

Marco Bagiacchi is a freelance web developer based in Perugia, Italy, working since 2015 with more than 150 projects for professionals, small businesses and startups. Starting prices: brochure site from €300, online store from €750, web app from €850, logo and brand identity from €800, SEO from €200/month, consulting from €90/hour and developer support from €60/hour. The first call is free and quotes are itemised.

Your digital business card, done properly.

Modern, fast, responsive websites that present businesses, professionals and personal brands with an image that lives up to them. Every section has a clear job: build trust, tell the value, lead to contact.

  • Custom design, no stretched templates
  • Optimised performance (Lighthouse 95+)
  • On-page SEO handled during the build
  • Responsive from smartphone to 4K, no compromises
  • A simple admin panel if you need one

Online shops that actually sell.

Clear, high-performing, easy-to-use e-commerce, designed to sell without scaring users away at checkout. From product page to payment, every step is crafted to keep friction to a minimum.

  • Product architecture designed for scalable categories
  • Clear, complete product pages with guided micro-decisions
  • Checkout cut to the essentials (2 steps max)
  • Carrier, payment and tax integrations
  • Analytics and conversion tracking set up

Digital tools that remove work, not add it.

Web applications built around your process, not the other way round. To automate repetitive tasks, manage data and bookings, create internal dashboards, client areas, configurators and custom management systems.

  • Flow analysis and process mapping before the code
  • Simple interfaces, even for non-technical users
  • A structured, scalable and secure database
  • Integrations with tools you already use (Stripe, Zapier, Sheets, etc.)
  • Maintenance and new features over time

An identity that's recognisable wherever it appears.

Visual identities, logos and coordinated graphics to make a project recognisable, consistent and professional. Website, social, business cards, packaging: everything speaks the same language, with no different accents.

  • Main logo + variants (positive, negative, monogram)
  • Colour palette, typography, icon system
  • Short, usable guidelines (not 200-page manuals)
  • Templates for social, presentations, documents
  • Consistency with the website — because I often build that too

First result. The one that counts.

If Google can't find you, nobody can. Technical optimisation, semantic structure, speed and content to bring qualified traffic — not random visits from people who'll never buy.

  • Complete SEO audit: technical, on-page and off-page
  • Core Web Vitals and loading speed optimisation
  • Keyword research and content architecture
  • Local SEO and Google Business Profile for local businesses
  • Monthly report with rankings and concrete actions

Before building, let's understand what's needed.

You don't always need a new website. Sometimes you need someone who reads what you have, understands why it isn't working and tells you what to actually do — without selling you a 10k solution when 2k is enough.

  • Audit of the existing site: UX, performance and conversions
  • Digital strategy and a prioritised action roadmap
  • Choosing the right tools: CMS, platform, stack
  • Support for in-house teams or agencies already at work
  • 1-hour sessions on a call or in person in Perugia

What every project includes

What's included, always.

/ B.01

Free initial call

30 minutes to see whether it makes sense to work together. No pressure.

/ B.02

A clear quote

Item by item, no "flat total" that leaves room for surprises.

/ B.03

Staged payments

Deposit, intermediate milestone, balance on delivery. Shared risk.

/ B.04

Versioning + revisions

See real progress. Comments, changes, decisions out in the open.

/ B.05

Basic SEO included

Semantic structure, metadata, performance. Google finds you effortlessly.

/ B.06

Post-launch support

One month of support included. Then we can continue if needed.

Technical support for developers and agencies

Are you a developer? I'm here for you too.

A misbehaving WordPress, a plugin to build from scratch, code to review or a project too big to tackle alone. I work with developers, freelancers and agencies.

/ D.01

WordPress & plugin debugging

Plugin conflicts, white screens, PHP errors, optimising installations that throw tantrums.

/ D.02

Custom plugins

A feature that doesn't exist anywhere? We build it. Hooks, shortcodes, WordPress REST API.

/ D.03

Code review & refactoring

I read your code, tell you what's wrong and how to improve it. Without mercy, but with respect.

/ D.04

API & service integrations

Stripe, Zapier, webhooks, external services. I make pieces that don't talk to each other talk.

/ D.05

White label & collaborations

A project bigger than expected? I work behind the scenes, the client stays yours.

/ D.06

Hourly technical consulting

Stuck on a specific problem? One call and we solve it together. Billed per session.

Not sure which one you need yet? Let's figure it out together.