E-commerce development with WooCommerce and Shopify. Catalogue, frictionless checkout, multiple payment methods and shipping. Online shops that actually sell, from Perugia to all of Italy.
From € 750 · WooCommerce or Shopify
// In short
I build online stores on Shopify and WooCommerce for businesses and professionals, from Perugia, Italy: catalogue, optimised checkout, Stripe and PayPal payments, shipping and product SEO. A store with up to 50 products starts at €750, with one month of post-launch support included.
That's the global average. A checkout that's too long, a slow mobile site, lack of trust, shipping costs that show up late: these are the real reasons people leave without buying. A professional e-commerce is designed to remove these brakes, one by one.
// Average funnel of a non-optimised e-commerce. With a well-designed checkout you reach 4–8%.
You have a shop, a workshop or a physical brand and want to open a digital channel. You can sell at night too, even to people miles away. You don't have to choose between physical and digital: they integrate and strengthen each other. We start from the catalogue and the shipping process you already know.
You already have a shop, but the conversion rate is low, people abandon their carts or order management is a mess. The problem is almost never the product: it's a checkout that's too long, a slow mobile site, or a lack of visual trust. We intervene surgically without rebuilding everything.
Marketplaces give visibility, but they take hefty commissions (from 6 to 45%) and don't let you build a direct relationship with your customers. Having your own shop means higher margins, buyer data and the freedom to run promotions without asking anyone's permission.
You're building something new — a brand, a product line, a creative project. The digital image matters as much as the product itself. Starting with a professional, fast shop that's consistent with the brand saves years of patching and conveys credibility from the very first order.
Every component of a shop that converts is included by default. No hidden add-ons discovered only after launch.
Variants (size, colour, material), multi-angle photo galleries, SEO-optimised descriptions, spec sheets and related products. Every product presented to persuade, not just listed.
Checkout is where most customers are lost. I design it in 2–3 steps max, with guest checkout, autofill enabled and a progress indicator. Every extra field is a lost customer.
Stripe, PayPal, credit cards, Apple Pay, Google Pay, SEPA and bank transfer — I integrate whatever your market needs. SSL connection, PCI-compliant, never touching card data.
Real-time inventory, low-stock alerts, automatic order blocking when a product sells out. You can manage everything from the admin panel without touching code — even from your phone.
Rates by carrier, region, weight or order value. Free shipping above a threshold (great for raising the average order value). Tracking number sent automatically to the customer by email.
Sign-up, login, order history, shipment tracking, address management and wishlist. Customers feel at home in your shop — and come back. The customer area reduces support emails and increases loyalty.
Over 65% of online purchases happen on smartphones. Every element — images, layout, touch targets, speed — is optimised for mobile before desktop. Lighthouse 90+ guaranteed.
Product schema markup (price, availability, reviews in Google results), canonical URLs, structured breadcrumbs, XML sitemap for the catalogue. Your shop gets found when people search for what you sell.
Order confirmation, shipping notice, automatic invoice. But also abandoned-cart recovery emails — sent automatically to those who left without buying. On average they recover 5–15% of lost carts.
// THE 5 MOST COMMON CONVERSION KILLERS — AND HOW I FIX THEM
E-commerce isn't just for big brands. It works for artisans, creatives, professionals and small businesses — sometimes better than for the giants, because authenticity sells.
There's no universally best platform — there's the right one for your case. Here's how I choose, case by case.
The best choice for those who want operational simplicity. Hosting included, automatic updates, clear fees. Ideal for fashion, beauty and physical products with a medium-to-large catalogue.
Maximum flexibility with no transaction fees. Perfect if you want an integrated site + shop, a robust blog or custom features. Requires dedicated hosting and more maintenance.
For very specific needs: extreme speed, unique features, complex integrations or multi-channel architectures. Performance impossible to reach with off-the-shelf platforms.
The platform is chosen after understanding your catalogue, budget, required integrations and your team's skills. I never choose before talking to you — that would be wrong.
How many products, which variants, who the target is, who the competitors are. I analyse the current funnel if there is one, or we design it from scratch. I define the best platform for your case before writing a single line.
Flow first — homepage → category → product → cart → checkout — then aesthetics. Every step is designed to reduce friction and guide towards the purchase. I show you the wireframe before building.
Frontend development, platform setup, payment gateway integration, shipping, transactional emails, SEO. You can see the shop on staging while we build it.
Test orders, real payments with refunds, tests on every device. Then launch with Google Search Console, Analytics and Tag Manager set up. The first month of support is included.
Project scenarios: realistic examples built on the work I do most often. They don't name clients or report results — they show how I work.
Product pages that tell the supply-chain story and a friction-free smartphone purchase, from cart to payment.
From one-off purchases to renewing subscriptions: custom kits, self-service pause and changes, PSD2-compliant payments.
One-off pieces sold with no risk of double sales, custom commissions with a quote and multilingual shipping of fragile items.
Starting estimates. Every e-commerce is different — after the call I send you a precise, final proposal, item by item.
Essential shop with up to 50 products on Shopify or WooCommerce.
Complete shop with customer area, subscriptions and automations.
Headless or custom architecture for enterprise and multi-channel needs.
Shopify is a managed platform: hosting is included and updates are automatic, but you pay a monthly fee (from €29 to €299) plus a commission on orders if you don't use Shopify Payments. WooCommerce is a WordPress plugin: separate hosting, maximum flexibility, zero transaction fees. I choose with you based on the catalogue, operating budget and your team's skills. Usually: Shopify for simplicity, WooCommerce for flexibility.
The most common payment gateway is Stripe, which in Europe charges about 1.5% + €0.25 per transaction with a European card, and 2.5% + €0.25 for non-EU cards. PayPal has similar rates. You bear these costs as the seller — I don't pay them. What I do is set up all the payment methods you need, making sure the process is secure, PCI-compliant and optimised to reduce payment failures.
Yes, completely. The Shopify and WooCommerce admin panels are designed to be used without technical skills. You can add products, manage stock, process orders, print shipping labels and read sales reports on your own. After delivery I give you a 1–2 hour training session on everything you need to know, recorded so you can watch it again. You can always call me with questions in the first month.
Absolutely. I set up shipping rates by region (Italy, EU, non-EU), automatic currency geolocation if needed, and VAT handling for intra-EU B2C sales (OSS). If you want a multilingual e-commerce (Italian + English + other languages) it's an add-on that includes template translation and integration with a professional translation plugin. Foreign markets can become your main growth channel.
There are specific solutions to sync stock between a physical store and the online shop. With Shopify POS you can manage both from a single panel. With WooCommerce we integrate management software or a point-of-sale system. During the brief I understand your situation and choose the most suitable approach. There's no universal solution, but every scenario has a clear technical answer.
Technical SEO is included by default: product schema markup (showing price and availability right in Google results), structured breadcrumbs, canonical URLs for variants, an XML catalogue sitemap and optimised speed. This puts your shop in ideal conditions to be indexed. To climb on specific product keywords there's the dedicated SEO service, which starts from solid foundations.
I'm based in Perugia but build e-commerce sites for businesses and professionals across Umbria: Perugia, Terni, Foligno, Spoleto, Assisi, Gubbio, Città di Castello, Umbertide, Orvieto, Narni, Amelia, Bastia Umbra, Corciano, Marsciano, Deruta, Castiglione del Lago, Norcia and every other town in the region.
90% of the work happens remotely — which means I work with clients all over Italy and beyond, with no geographical limits. Whether you sell Umbrian crafts, food, fashion or B2B solutions: I build online shops that convert, wherever you are.
First call is free. You tell me what you sell, I tell you what I can build, how long it takes and how much it costs.
Your data stays between us. No newsletter, no spam.
I'll reply personally within 24h. In the meantime… I'll start making the coffee.
