Digital strategy, technology roadmaps and external technical leadership for SMEs and startups. No vendor bias: only solutions tailored to your business. From Perugia to all of Italy.
From € 90/hour · Fractional CTO
// In short
Digital consulting for small businesses and startups: strategy, technology choices, roadmaps and, when needed, a fractional CTO with no ties to vendors or platforms. A session starts at €90/hour, an audit with roadmap at €600 and fractional CTO support at €500/month.
Digital consulting is often confused with selling services or with "doing everything". It's neither. It's the phase where you think before acting — and that phase alone is often worth more than the execution.
You have an idea for a product, digital service or automation, but don't know whether to build it with a no-code tool, a CMS, a custom web app or something else. Before spending, it makes sense to understand which path best fits your goal, budget and in-house skills. A consulting session here is worth thousands of euros of development in the wrong direction.
You use 8 different tools that don't talk to each other, pay for subscriptions you use 20% of, and every simple process means jumping between three platforms. An audit of your current tools identifies what to drop, what to integrate and what to replace — cutting costs and operational complexity in one go.
You commissioned a website, app or system from someone and things aren't going as planned — timelines slip, features don't match expectations, the budget has exploded. Stepping in as an external technical figure with a neutral eye helps understand where something broke and how to recover without starting over.
Your company is growing, you have developers or digital collaborators, but nobody coordinates technology decisions, sets standards and keeps the roadmap on track. I can act as a part-time fractional CTO — present in strategic decisions without the cost of a full-time hire.
No abstract theory — concrete deliverables you can use the next day to make decisions or brief whoever executes.
A systematic analysis of website, tools, digital processes and online presence. What works, what wastes resources, what's missing. Not a generic list of problems but an assessment with estimated impact and clear priorities.
An action plan with phases, timelines, estimated costs and dependencies between activities. Not a wish list — a logical sequence that accounts for the real budget and the expected impact of each phase. Updatable over time.
Which CMS, which framework, which e-commerce platform, which automation tools. The right choice isn't the trendiest — it's the one that lasts, that your team knows how to use and that doesn't create a vendor lock-in that becomes a problem in two years.
If you hand execution to others, I give you a precise technical brief that minimises ambiguity with whoever builds it. Functional specs, proposed architecture, acceptance criteria. Less ambiguity = fewer unexpected costs.
An ongoing presence in the project: reviewing developers' deliverables, joining strategic meetings, deciding on stack changes or new features, mentoring the in-house tech team. The strategic thinking you can't afford full time.
Choosing between 3 agencies that sent you wildly different quotes? I help you read the quotes, understand what's included and what isn't, and ask the right questions before signing. No conflict of interest — I'm not the one executing, I evaluate on your behalf.
Mapping the internal processes that touch digital (onboarding, sales, support, reporting) and identifying where to automate, simplify or cut unnecessary steps. The result is measured in hours saved per week, not in theory.
Already have a project in progress and want a second opinion before going on? I analyse code, architecture, stack choices and current developers' deliverables. I tell you honestly what's done well, what's a risk and what should change before it becomes a problem.
Not depending on me more than necessary is part of my job. I train your team on the decisions made, explain the reasoning behind every technology choice and leave you in a position to continue on your own — or with anyone else.
// MY APPROACH — DIAGNOSIS BEFORE PRESCRIPTION
Digital consulting is for those who decide — not those who execute. Entrepreneurs, managers, founders: people with the responsibility but not always the time or skills to evaluate technical options.
Before any commitment, we talk about your situation. I tell you honestly whether there's value I can bring or whether your problem has a simpler solution that doesn't need consulting. If you're not the right client for this service, I tell you right away — without wasting your time.
Depending on complexity: a structured questionnaire, access to tools and analytics, interviews with the team, review of existing code or deliverables. The goal is an objective, complete picture before making any recommendation.
A structured document: current situation, problems identified with estimated impact, reasoned recommendations, a roadmap with phases and costs, criteria for measuring success. Not a PDF to forget in a drawer — an operational document guiding the next 3–12 months.
If you wish, I stay available during implementation: periodic check-in calls, deliverable reviews, answers to technical doubts, roadmap updates when priorities change. A light but constant presence is often worth more than one big initial intervention followed by nothing.
Project scenarios: realistic examples built on the work I do most often. They don't name clients or report results — they show how I work.
Stack choice, data architecture and product roadmap: technical decisions made with a method, before spending on development.
A complete audit of website, SEO, data and CRM, and a phased plan showing what to do first, what next and with what budget.
Fewer overlapping tools, clear processes and automations for repetitive work, with the team trained to use them.
Consulting is one of the few services where an hour of work can be worth thousands of euros in avoided decisions. The prices reflect that.
For specific questions, a second opinion or a one-off assessment. 2-hour minimum.
In-depth analysis with a written action plan. The ideal starting point for important decisions.
Ongoing presence as a strategic technical figure. 3-month minimum.
If you know exactly what you want to build and are looking for someone to build it, you need execution — website, web app, e-commerce. If you're not sure what to build, which platform to use, how to prioritise the budget or why a project isn't going as planned, you need consulting first. The two aren't mutually exclusive: often you start with consulting and then move on to execution. The free intro call exists precisely to understand which path makes sense for you.
Yes — and that's often the most useful case. You don't need to understand how a database works or the difference between React and Vue. You need to understand the implications of technology choices for your business: costs, timelines, risks, dependencies. Translating technical language into business terms — and vice versa — is a central part of consulting. We start from what you want to achieve, not from what you already know.
It's a fair question. Being vendor-agnostic is a principle, not an automatic promise. The fact that I can build a website doesn't mean I'll always recommend a custom one — Webflow, Squarespace or any other solution that doesn't involve me in the execution might make more sense for you. What I guarantee is transparency: when I consult, I also tell you when the best solution is something I don't build, and point you to whoever does it best.
Yes, and it's one of the most effective uses. Getting 3 quotes from 3 agencies with wildly different figures and approaches is disorienting if you don't have the tools to read them. In one or two sessions I can help you understand what each includes, which questions to ask before deciding, which red flags to look for (prices too low, vague promises, missing technical specs) and which offer best fits your real goal.
Absolutely, and it's the most common path. The initial consulting defines what to build, how and in what order. If at the end of that process you decide to hand me the execution too, I start with a huge advantage: I already understand your business and priorities, and the technology decisions have already been made. This shortens onboarding, removes the weeks of "figuring out how the company works" and leads to a final product closer to what you really need.
It lasts 30 minutes and is about seeing whether there's a match between your problem and what I can bring. I ask you to describe the situation, what you've already tried and what you expect. I listen, ask questions, then tell you honestly whether I can help, how, and with what kind of path. If I'm not the right person, I tell you right away — no commitment and no time wasted on sales proposals. No pressure, no pitch, no "think it over and let me know".
I'm based in Perugia but offer digital consulting to businesses and professionals across Umbria: Perugia, Terni, Foligno, Spoleto, Assisi, Gubbio, Città di Castello, Umbertide, Orvieto, Narni, Amelia, Bastia Umbra, Corciano, Marsciano, Deruta, Castiglione del Lago, Norcia and every other town in the region.
90% of the work happens remotely — which means I work with clients all over Italy with no geographical limits. Digital strategy is discussed on calls, documented online and put into practice with the right tools: geography doesn't enter the equation.
30 free minutes. You tell me the situation, I tell you honestly what I'd do in your place — no commitment, no pitch.
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