Professional SEO consulting to climb Google and grow organic traffic. Technical audit, keyword strategy, on-page optimisation and link building. From Perugia to all of Italy.
From € 200/month · Results in 3–6 months
// In short
SEO consulting in Perugia and across Italy: technical audit, keyword research, on-page optimisation, structured data, Core Web Vitals and local SEO. An audit starts at €300 as a one-off and ongoing SEO at €200/month; the first movements on Google usually appear after 6–8 weeks, solid results within 3–6 months.
And like every algorithm, it has precise rules. Those who know and follow them rise. Those who ignore them or force them the wrong way drop — or get penalised. Professional SEO means understanding those rules and applying them systematically.
Loading speed, correct HTML structure, sitemap, robots.txt, canonical tags, structured data, mobile-first. If Google can't read your site properly, it won't index it correctly — regardless of the quality of the content.
In-depth keyword research, content that matches search intent, heading structure, on-page optimisation. Google ranks the pages that best answer what people are looking for — not the prettiest ones.
Backlinks are votes of trust from other sites. The more quality links point to your domain, the more authoritative Google considers your site. A good link profile takes time and strategy — not quantity, but relevance and quality of sources.
SEO takes 3 to 6 months to show significant results. Anyone promising first position in a week is lying — or using techniques that will get you penalised. But well-built organic traffic is the only kind that doesn't stop when you stop paying.
The site exists, but when you search for the services you offer it doesn't show up anywhere. The problem is almost always technical: missing on-page SEO, unindexed pages, a confusing internal structure, slow loading. We start from a complete audit that pinpoints exactly where to act — then we work in order of priority.
Visits arrive, but few contact requests, few sales, a high bounce rate. The problem may be traffic quality (wrong keywords bringing the wrong people) or the page itself (unconvincing content, missing CTA, frustrating UX). Both variables are analysed before acting.
You were at the top, then something changed — an algorithm update, a more aggressive competitor, a site change made without considering its SEO impact. A comparative analysis identifies what they do better and builds the plan to win back lost positions, or overtake them for good.
You have a new website or a new project and want SEO to be part of the architecture from the start — not a patch added later. Structural SEO during the build costs far less than any corrective work afterwards. I define the URL structure, page hierarchy and keywords for each section before the first line of code is written.
Real SEO is much more than the title tag. It's a system of dozens of variables that must work together — technical, editorial and relational.
In-depth technical analysis of the site: crawl errors, duplicate pages, indexing issues, Core Web Vitals, internal link structure, backlink profile quality. The starting point that gives direction to all subsequent work.
I identify keywords with the right balance of search volume, competition and commercial intent. I don't look for the keywords with the most traffic — I look for those that bring the right people, ready to buy or contact you. Long-tail included.
Title tags, meta descriptions, hierarchical headings (H1→H3), image optimisation (alt text, WebP, lazy loading), URL structure, internal anchor text, Schema.org markup for rich snippets. Every page optimised for its target keyword.
Core Web Vitals (LCP, CLS, FID), structured data (Schema.org), hreflang for multilingual sites, up-to-date XML sitemap, optimised robots.txt, 301 redirect management, canonical tags, orphan pages. The foundation everything else rests on.
Earning backlinks from authoritative, topically relevant sites: digital PR, editorial guest posting, local citations, content partnerships. No links bought from spam directories — only links Google sees as a real vote of trust.
An editorial plan based on keyword gaps — the topics your audience searches for and you don't yet cover. Article structure optimised for featured snippets (position zero), length, headings, visual elements.
Google Business Profile optimisation, review management, consistent local citations (NAP: Name, Address, Phone), geo-targeting of key pages. Essential for anyone working in a specific area who wants to dominate local searches.
Google Search Console + Google Analytics 4 dashboards set up and interpreted every month. A monthly report with tracked keyword positions, organic traffic, top landing pages, progress versus the previous month and next month's actions.
I monitor what your SEO competitors are doing — new content, acquired backlinks, ranking changes. Every month you know exactly who is overtaking you and on which keywords, and you already have the plan to respond before the gap grows too big.
// ORGANIC SEO vs GOOGLE ADS — WHEN TO USE WHAT
The best strategy is almost always a combination: Ads to drive traffic right away while SEO matures, then a gradual reduction of the Ads budget as organic traffic grows and stabilises.
SEO works for any business whose potential customers use Google to find products, services or answers. In other words: almost everyone.
Complete technical analysis of the site with Screaming Frog and Search Console. In-depth keyword research with Ahrefs or SEMrush. Competitor analysis. Setting priorities: what has the most impact in the least time. Urgent technical fixes right away. An initial status report with benchmarks.
Optimisation of all main pages: titles, meta, headings, content, images, internal links. Schema.org implementation. Google Business Profile optimisation where relevant. First link-building activities. The work of these months starts moving the first keywords.
The editorial plan in action: new SEO content optimised for the identified keywords. Ongoing link building from qualified sources. Position monitoring and tactical adjustments. This is when keywords start settling on the first page.
Rankings aren't static — competitors act, Google updates the algorithm. Monthly work keeps the positions you've won, consolidates them and opens new keywords. A monthly report with real data, commentary and next month's plan.
Project scenarios: realistic examples built on the work I do most often. They don't name clients or report results — they show how I work.
Catalogue structure, optimised product pages and content that answers what people search for, to get found without paying for every click.
A complete Google listing, reviews collected with a method and pages built for searches in the city, where new patients make their choice.
An article archive put back in order: updated content, internal links and an editorial plan that follows what readers search for.
SEO is an ongoing service: results grow over time and need constant maintenance. Monthly plans include everything — no hidden costs for tools or extra hours.
Complete site analysis with a prioritised action plan. Ideal if you want to understand where to start.
A complete ongoing plan for sustained organic growth. 3-month minimum.
For competitive industries or when you need to scale fast.
The first movements in the SERPs usually show 6–8 weeks after the first intervention. Significant results — first-page keywords, a measurable traffic increase — typically arrive between the 3rd and 6th month. Very competitive markets take longer. That doesn't mean the work isn't working: SEO builds on itself, and organic traffic built over 6 months keeps growing for years if properly maintained.
It works especially well for local businesses. Local SEO (optimising for geo-targeted searches like "plumber Perugia" or "restaurant near me") is often less competitive than national SEO, and results come faster. An optimised Google Business Profile, consistent local citations and pages optimised for the target city are often enough to bring a local business into Google's map top 3 — which captures 70% of clicks on local searches.
Yes, and they're complementary. Ads deliver immediate traffic but stop when you stop paying — and 73% of users prefer to click organic results over ads for informational searches. SEO builds a base of free, qualified traffic over time that gradually reduces dependence on (and spending for) Ads. The ideal is to use Ads while SEO matures, then balance the two channels based on the real ROI of each.
Every month you receive a structured report with: tracked keyword positions (month-on-month), organic traffic from Google Analytics 4, impressions and CTR from Search Console, new backlinks acquired, and the month's activities with estimated impact. I don't send slides with inflated charts — I show you Google's real numbers, with commentary. If something isn't moving in the right direction, I say so right away and we adjust the strategy.
Yes. I work on existing sites built by others — WordPress, Shopify, Webflow, static sites, any CMS. The initial audit identifies the necessary work and how to carry it out on your site's specific technology. For deeper technical work (code changes, server optimisation), I can coordinate with your current developer or handle it directly if given access. You don't need to change platform to do good SEO.
Positions you've won don't vanish overnight. If you've reached the first page for competitive keywords, you'll stay there for a while even without active work. Over time, though — 3, 6, 12 months — competitors who keep working will overtake you, algorithm updates may penalise you and your backlink profile ages. SEO is like the gym: results last after you stop, but slowly deteriorate if you don't maintain them. That's why it's designed as an ongoing service, not a one-off intervention.
I'm based in Perugia but run SEO projects for businesses and professionals across Umbria: Perugia, Terni, Foligno, Spoleto, Assisi, Gubbio, Città di Castello, Umbertide, Orvieto, Narni, Amelia, Bastia Umbra, Corciano, Marsciano, Deruta, Castiglione del Lago, Norcia and every other town in the region.
90% of the work happens remotely — which means I work with clients all over Italy with no geographical limits. SEO works nationwide: ranking on Google doesn't depend on where the consultant is, but on the quality of the work.
Local Pack
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