Blog

Articles on web development, technical SEO, e-commerce, web apps and artificial intelligence.

RSS 34 articles pubblicati
Network of links between websites with glowing nodes on a dark background
SEO
Quality backlinks: how to build a link profile that improves your rankings

Backlinks are still one of Google's most powerful ranking signals. But not all links are equal: a single link from an au…

July 21, 2026 13 min read
Keyword research dashboard with search volume and difficulty charts on a dark background
▲ Pillar
SEO
How to do keyword research: the complete guide to finding the right keywords

Keyword research is the starting point of any SEO strategy: choosing the wrong keywords means months of work for nothing…

July 17, 2026 13 min read
Google results with rich snippets, star ratings, FAQs and breadcrumbs on a dark background
SEO
Schema Markup and Rich Snippets: how to get them and improve organic CTR

Rich snippets turn your Google result from a plain line of text into a rich preview with stars, FAQs, prices or breadcru…

July 13, 2026 13 min read
Dashboard showing Core Web Vitals metrics LCP INP CLS on a dark background with values in the green
▲ Pillar
SEO
Core Web Vitals: the complete guide to optimising your site's performance

Core Web Vitals are the performance metrics Google uses to assess the user experience on your site. LCP, INP and CLS aff…

July 9, 2026 14 min read
How much does SEO cost — real prices and packages compared
Guides
How much does SEO cost: real prices, packages and what the quote really includes

The price of an SEO service is one of the most opaque in the digital sector. You'll find offers at €99/month and invoi…

July 5, 2026 14 min read
How much does a professional logo and brand identity cost — prices and packages compared
Guides
How much does a logo and brand identity cost: real prices and what to expect

The logo is the tip of the visual identity iceberg — and its cost ranges from €5 on Fiverr to €20,000 at an intern…

July 1, 2026 13 min read
How much does an online store cost — prices, platforms and quotes compared
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Guides
How much does an online store cost: real prices, platforms and what the quote includes

Opening an online store isn't simply "adding a cart to the website". It's a project with technical, strategic and cost v…

June 27, 2026 13 min read
How much does a website cost — prices and the factors that drive the quote
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Guides
How much does a website cost: real prices and what drives the quote

"How much does a website cost?" is the question every business owner asks sooner or later. The honest answer is: it depe…

June 23, 2026 14 min read
How to create a professional blog — a laptop with the WordPress editor and a Google Analytics dashboard
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Websites
How to Create a Professional Blog: from Platform to First Organic Visit

Creating a blog has never been so technically easy — or so hard to make really work. The difference between a blog tha…

June 18, 2026 14 min read
Progressive Web App — a smartphone with an installed PWA icon and performance indicators
Web apps
Progressive Web Apps: A Complete Guide to Knowing When to Choose One

A Progressive Web App combines the simplicity of the web with the features of a native app: it works offline, installs o…

June 13, 2026 14 min read
Organic social media strategy — a multi-platform editorial plan with engagement metrics
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Social
Organic Social Media Strategy: How to Build an Effective Presence

Posting on social media without a strategy is like shouting in a crowded square hoping someone will listen. With over 4 …

June 11, 2026 14 min read
Google Analytics 4 complete guide — a dashboard with event and conversion charts
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Tutorials
Google Analytics 4: A Complete Guide to Understanding Your Data

Google Analytics 4 has become Google's only web analytics tool, yet many websites still use it superficially — or wors…

June 4, 2026 14 min read