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Articles on web development, technical SEO, e-commerce, web apps and artificial intelligence.

Backlinks are still one of Google's most powerful ranking signals. But not all links are equal: a single link from an au…

Keyword research is the starting point of any SEO strategy: choosing the wrong keywords means months of work for nothing…

Rich snippets turn your Google result from a plain line of text into a rich preview with stars, FAQs, prices or breadcru…

Core Web Vitals are the performance metrics Google uses to assess the user experience on your site. LCP, INP and CLS aff…

The price of an SEO service is one of the most opaque in the digital sector. You'll find offers at €99/month and invoi…

The logo is the tip of the visual identity iceberg — and its cost ranges from €5 on Fiverr to €20,000 at an intern…

Opening an online store isn't simply "adding a cart to the website". It's a project with technical, strategic and cost v…

"How much does a website cost?" is the question every business owner asks sooner or later. The honest answer is: it depe…

Creating a blog has never been so technically easy — or so hard to make really work. The difference between a blog tha…

A Progressive Web App combines the simplicity of the web with the features of a native app: it works offline, installs o…

Posting on social media without a strategy is like shouting in a crowded square hoping someone will listen. With over 4 …

Google Analytics 4 has become Google's only web analytics tool, yet many websites still use it superficially — or wors…