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SEO

Technical SEO, keyword research, links and local search: practical guides to gaining visibility on Google.

7 articles
Keyword research dashboard with search volume and difficulty charts on a dark background
▲ Pillar
How to do keyword research: the complete guide to finding the right keywords

Keyword research is the starting point of any SEO strategy: choosing the wrong keywords means months of work for nothing…

July 17, 2026 13 min
Dashboard showing Core Web Vitals metrics LCP INP CLS on a dark background with values in the green
▲ Pillar
Core Web Vitals: the complete guide to optimising your site's performance

Core Web Vitals are the performance metrics Google uses to assess the user experience on your site. LCP, INP and CLS aff…

July 9, 2026 14 min
SEO link building strategies — a network of backlinks pointing to a central domain
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Link Building: Effective Strategies to Increase Domain Authority

Backlinks are still one of Google's three most important ranking factors in 2026. But link building has changed radicall…

May 14, 2026 14 min
Local SEO guide for small businesses and professionals
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Local SEO: how to show up in "near me" searches

If you run a local business — a shop, a practice, a restaurant, a showroom — showing up in "near me" searches on Goo…

March 5, 2026 13 min
Network of links between websites with glowing nodes on a dark background
Quality backlinks: how to build a link profile that improves your rankings

Backlinks are still one of Google's most powerful ranking signals. But not all links are equal: a single link from an au…

July 21, 2026 13 min
Google results with rich snippets, star ratings, FAQs and breadcrumbs on a dark background
Schema Markup and Rich Snippets: how to get them and improve organic CTR

Rich snippets turn your Google result from a plain line of text into a rich preview with stars, FAQs, prices or breadcru…

July 13, 2026 13 min
Google Ads vs SEO — a visual comparison of paid and organic traffic
Google Ads vs SEO: Which to Choose for Your Business

Every day business owners and marketers face the same question: do I invest in Google Ads or in SEO? The right answer is…

April 16, 2026 14 min

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